Transforming Coin Cover’s User Experience During its Startup Phase
Client: Coin Cover (formerly P-Share)
Project Overview:
Coin Cover, initially branded as P-Share, was in its nascent stage, seeking seed funding to establish itself in the competitive fintech market. As a budding startup, the company required robust branding, user experience (UX), and user interface (UI) design to enhance its partially built workflow for installation, onboarding, and workflow management. I was brought on board to address these needs and elevate the overall user experience.
Challenges:
• Startup Constraints: Limited resources and tight deadlines typical of a startup environment.
• Brand Identity: The need to establish a strong, recognizable brand as P-Share transitioned to Coin Cover.
• User Journey: Improving and completing a partially built workflow to ensure a seamless user experience for installation, onboarding, and workflow management.
• Market Positioning: Creating a user-friendly design that could attract potential investors and customers during the seed funding phase.
Approach:
1. Brand Development:
• Conducted market research to understand the competitive landscape and identify unique positioning opportunities.
• Developed a cohesive brand identity, including a new logo, color scheme, and typography that resonated with the target audience.
• Ensured the brand narrative aligned with the company’s vision and mission to create trust and recognition.
2. UX Design:
• Performed user research and analysis to understand the needs, pain points, and behaviors of the target users.
• Designed intuitive user flows to streamline the installation and onboarding processes, reducing friction and enhancing user satisfaction.
• Created wireframes and prototypes to visualize the user journey and gather feedback from stakeholders and potential users.
3. UI Design:
• Translated the brand identity into a visually appealing and functional UI design.
• Ensured consistency across all touchpoints, from the initial user interaction to the workflow management interface.
• Employed best practices in typography, color theory, and layout design to enhance usability and engagement.
4. Workflow Management:
• Enhanced the partially built workflow by identifying gaps and opportunities for improvement.
• Collaborated with developers to implement the design solutions, ensuring technical feasibility and alignment with user needs.
• Conducted usability testing to validate the design and iteratively refine the user experience based on feedback.
Results:
• Enhanced Brand Identity: Established a strong, memorable brand that differentiated Coin Cover in the fintech market and appealed to investors.
• Improved User Experience: Delivered a seamless and intuitive user journey from installation to workflow management, significantly improving user satisfaction and engagement.
• Successful Seed Funding: The refined branding and user experience played a crucial role in attracting seed funding, positioning Coin Cover for future growth and success.
• Scalable Design Solutions: Provided a scalable design framework that could evolve with the company’s needs and support its long-term vision.
Conclusion:
By partnering with Coin Cover during its critical startup phase, I helped provide a professional brand identity and user experience, setting a strong foundation for future success. The comprehensive branding, UX, and UI solutions not only enhanced the overall user journey but also played a pivotal role in securing seed funding, demonstrating the value of strategic design in driving business growth.