Nurturing Mental Wellbeing through Design at Fox and Cat Online – Website and Brand Assets
STATUS: Live – www.foxandcat.online
Fox & Cat is a PR agency with a difference. It specialises in promoting “the importance and value of balance and control in tackling the challenges [PR and Comms specialists’] face and the work they deliver“. I was asked to continue and grow upon the initial line-drawing direction of the brand to create a visually compelling website and versatile brand assets. The focus was on communicating the agency’s mission, values, and services effectively while providing a supportive and engaging online presence.
Objective: The primary goal was to design a website that serves as a welcoming platform for individuals seeking mental health support. Additionally, the task involved creating adaptable brand assets, including marketing templates, to facilitate Fox and Cat’s communication across various channels.
Design Process:
- Understanding the Mission:
- Engaged in extensive discussions with the Fox and Cat team to understand their unique approach to mental wellbeing promotion and their target audience.
- Conducted research to ensure alignment with industry best practices and sensitivity to mental health communication.
- Initial Design Direction:
- Proposed a design direction that emphasized a soothing color palette, friendly typography, and imagery that conveyed warmth and inclusivity.Focused on creating an empathetic visual identity that resonated with individuals seeking support.
- Website Design and Development:
- Designed and developed a user-friendly website that prioritized accessibility, providing clear navigation and easy access to resources.
- Incorporated interactive elements, such as chat support and downloadable resources, to enhance user engagement.
- Marketing Templates and Brand Assets:
- Created a suite of marketing templates, including social media graphics, email newsletters, and promotional materials, ensuring consistency across all communication channels.
- Developed adaptable brand assets that could be easily customized by the Fox and Cat team for various campaigns and events.
- Collaborative Review and Feedback:
- Facilitated regular feedback sessions with the Fox and Cat team to ensure that the design reflected their vision and effectively communicated their messaging.
- Iterated on the designs based on feedback, fostering a collaborative and responsive design process.
- Launch and Support:
- Assisted in the seamless launch of the website, providing technical support and design guidance during the initial phase.
Outcome: The collaborative efforts resulted in a visually appealing and user-friendly website for Fox and Cat Online, promoting mental wellbeing through empathetic design. The marketing templates and brand assets empowered the team to communicate effectively across various platforms, maintaining a consistent and compassionate brand image.
Next Steps: Ongoing collaboration with Fox and Cat Online for website maintenance, periodic design updates, and continued support in adapting the brand assets for evolving communication needs.
This case study illustrates the role of design in supporting a PR agency focused on mental wellbeing, showcasing the impact of a thoughtful and empathetic design approach on the online presence and communication materials of Fox and Cat Online.